What Happened to SoundCloud?

Buy Me A Coffee: https://www.buymeacoffee.com/leahjude Cashapp: $officialleahjude What Happened to SoundCloud? SoundCloud is a music streaming and distribution platform that was founded in 2007 by Alexander Ljung and Eric Wahlforss in Stockholm, Sweden. The platform officially unveiled itself to the public in 2008, and its initial purpose was to provide a space for musicians to share their music with a global audience. Founding (2007): SoundCloud was founded by Alexander Ljung and Eric Wahlforss with the goal of allowing musicians to share their music easily online. Launch (2008): The platform officially launched to the public in October 2008, providing a space for artists to upload and share their tracks. Early Growth (2009-2011): SoundCloud gained popularity quickly, especially among independent musicians, DJs, and producers. Its user-friendly interface and focus on collaboration helped it stand out in the crowded field of online music platforms. Partnerships and Integrations (2011-2012): SoundCloud formed partnerships with various music industry players, including record labels and other streaming services. It also integrated with social media platforms like Facebook and Twitter, making it easier for users to share their music. Monetization and Pro Accounts (2013): SoundCloud introduced a subscription service called SoundCloud Pro, allowing artists to pay for additional features such as increased upload time and detailed analytics. This marked the platform's initial steps toward monetization. Major Label Agreements (2014-2016): SoundCloud signed licensing agreements with major record labels, paving the way for the inclusion of more mainstream, commercially released music on the platform. This move was crucial for SoundCloud's efforts to compete with other streaming services. Expansion and Challenges (2017-2019): SoundCloud faced financial challenges and underwent restructuring in 2017, laying off staff and closing offices. However, the platform continued to be a popular destination for emerging artists, DJs, and producers. SoundCloud Go and Repost by SoundCloud (2019): SoundCloud introduced a premium subscription service called SoundCloud Go, offering additional features and an ad-free experience. Additionally, SoundCloud acquired Repost, a service that helps artists distribute their music and monetize their tracks. Recent Developments (2020-2022): SoundCloud continued to evolve, introducing new features and tools for creators. It remained a platform known for its support of independent and emerging artists. --- Support this podcast: https://podcasters.spotify.com/pod/show/leahjude/support