S1E109 - Dscout, Explained

In this episode about Dscout, Jeff and Mike talk about male body shaving, market research in pop culture like Mad Men, and getting paid to be a research participant. Episode 109: Dscout, Explained [00:20] Researching baby strollers and Instagram ads [01:40] Mike’s first Boston job typing up market research results for male bodying shaving [03:20] What is Dscout? (hint: two-sided marketplace for market research) [05:10] Dscout’s recruit tool and fine-tuning your target audience. Is your mom really a good candidate? [06:52] Jeff’s experience using Dscout & being a ‘baseball card’ researchers can choose from [09:30] Dscout’s business model - taking a small percentage from transactions, and different tiers for different customer needs [11:30] History of Dscout & the debate of the century: Is Chicago a burgeoning tech hub? Or is it just a market research hub? [14:30] h/t to Dscout’s Product Marketing team - ProdEx loves seeing easy to read/share/understand case studies from real customers. [15:30] Who is Dscout for? Mad Men and the genesis of Market Research [17:15] Dscout competitors, Mike & Jeff’s experience in their day jobs looking for customer insights via market research [22:20] ProdEx scores: Mike 4 stars and Jeff 4.6 out of 5 - a new Jeff high!!! [23:30] Season 2 is coming next year! Let us know who you’d like to hear us interview on the podcast!