Amplitude CEO: Demo, Story, and How They Build Product

In this episode, Spenser (co-founder & CEO of Amplitude) shares how a failed AI voice assistant led to one of the most widely used product analytics platforms in the world.Plus a full live demo of Amplitude’s latest AI, session replay, and experimentation features!Brought to you by:WorkOS: Your App, Enterprise ReadyAmplitude: Try their 2-minute assessment of your company’s digital maturityProduct Faculty: Get $500 off the AI PM certification with code AAKASH25In this episode:Preview – 00:00:00How Big Is Amplitude? – 00:01:07Beginning of His Journey (From MIT, building SIRI before SIRI, and more) – 00:02:09Ad (WorkOS) – 00:09:50Ad (Amplitude) - 00:11:04Unorthodox Routine While Building – 00:11:39Lessons That Sum Up the Whole Journey – 00:13:23Fighting the Established Analytics Market – 00:13:56How They’re Different From Kissmetrics, Google Analytics, etc. – 00:16:42First Version of Amplitude – 00:18:06How They Transitioned to Enterprise – 00:21:26Biggest Roadblocks He Faced From Start to IPO – 00:22:18Going Public — Felt Good or Bad? – 00:27:17Ad (AIPM) – 00:29:35Hiring and Firing – 00:30:23His Involvement in Product as CEO – 00:31:57Amplitude Demo Begins – 00:34:50If You're Implementing Amplitude for the First Time, Start Here – 00:38:13Tracking an Event – 00:40:49Diving Deep into Product Analytics – 00:42:02Why You Should Pay for Amplitude (Even with BI & Free GA) – 00:45:15Aakash Shares BI vs. Amplitude Anecdote – 00:47:20How They've Overcome AI Hallucinations – 00:49:44Limitations of “AskAmplitude?” – 00:50:31Where Product Teams Spend the Most Time in Amplitude – 00:51:29Creating a Segmentation Chart – 00:52:44Future of AI at Amplitude – 01:01:20How Amplitude Uses Amplitude to Build Amplitude – 01:02:22Deep Dive on His Role as CEO and Influence on Product – 01:07:41How Do They Plan? – 01:09:59Analyst Report on Amplitude (Focus on NRR) – 01:12:46How They’re Empowering Marketing Teams – 01:15:24-Where to Find SpenserLinkedInAmplitude(Try their 2-minute assessment of your company’s digital maturity)-Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.-I hope you enjoyed the last episode with Dr. Bart (where we dived into his story of going from Microsoft to 125 followers and how to crack interviews). Up next, we have episodes with:Pawel Huryn - 190K+ on LinkedIn, Fmr CPOBrad Schaefer - VP Product, AbrigoMatt Le May - Author, Impact-First Product TeamsI’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe