Reforge Growth Crash Course in 82 Minutes | The Brian Balfour Episode

Brian Balfour is the Godfather of Growth. He created the Growth Series at Reforge and was VP of Growth at Hubspot. In this episode, he shares a concise summary of Reforge's best growth ideas.-Brought to you by:GibsonAI: Your AI Database EngineerVanta: Automate compliance, manage risk, and prove trust-We're covering:Preview - 00:00:00Retention is the Core of Growth – 00:02:38Use Case Map to Define Retention Metric – 00:14:22Ways to Improve Retention – 00:17:18Retention as a Growth Strategy – 00:21:29Evaluating Monetization – 00:24:53Aligning the Value Metric with Monetization – 00:30:14Why Funnels Are Dead – 00:34:10AI Growth Loop – 00:37:06Why Traditional PDCs Are Becoming Obsolete – 00:47:41Collapse of the Prototype-Test-Learn Cycle – 00:52:43Prototyping for PMs – 00:58:25Measuring AI Products – 01:01:08Understanding Problems with AI Product Strategy – 01:06:06Overcoming Burnout and Coming Back Better – 01:15:56-Where to find Brian:LinkedInWebsiteReforge-Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.-We have some great episodes coming with Colin Matthews (AI Prototyping Expert), Claire Vo (CPO at LaunchDarkly, Founder at ChatPRD), and Jason Cohen (Founder of WPEngine).I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe