Digital transformation in product marketing | Kirsten Jepson, Director of Product Marketing at TELUS International

This week on Product Marketing Insider, TELUS International's Kirsten Jepson discusses the role of digital transformation in product marketing.During the episode, Kirsten focuses on a breadth of discussion points, including how she defines digital transformation and how it can be integrated into a product marketing strategy to optimize the customer journey and improve conversion rates.Kirsten addresses the role digital transformation can have on refining digital channels such as company websites, social media channels, and automation tools and offers advice to teams and companies in the early stages of shifting to digital.She also highlights how product marketers can secure buy-in from key stakeholders when laying the groundwork for their transformation program.