TEI 181: Managing a product during the Maturity phase of the product life cycle – with Janna Bastow

In this discussion, we bring some mature thinking to the topic of maturity. The product life cycle consists of five phases -- introduction, growth, maturity, decline, and retire. Successful products make it to maturity, and if properly managed, can generate profit for your organization for a long time. However, managing maturity comes with many challenges that are not present in the earlier stages of the product life cycle. My guest helps us understand the issues and how to avoid them. She is Janna Bastow, co-founder of ProdPad,  and co-founder of Mind the Product including MindTheProduct.com, ProductTank, and ProductCamp London. ProdPad creates tools for product managers for road mapping, backlog management, and customer feedback.