TEI 263: What product managers can learn from the creation of the AeroPro medical device – with Julie Charlestein

There are a lot of people working on medical devices today. It has been a hot area now but I thought it would be interesting to talk with the CEO of a medical device company that started more than 100 years ago, in 1913. That is a company with four generations of history. The current CEO is Julie Charlestein and the company was founded by her great grandfather. The company is Premier Dental Products. Julie is well-respected in the industry and has served on dental medicine boards for several universities. We discussed a recent product they brought to market - one my dentist likely used on me recently - and how they went from initial idea to a successful launch.