TEI 293: FAST Goals for better aligned product projects- with Jeannine Siviy

  How three powerful questions can lead to better product management I hosted a virtual summit in April this year (www.theeverydayinnovator.com/summit) and I met many wonderful people. One introduced me to her Slinky Dog metaphor for product management and a methodology called FAST Goals™. She calls FAST Goals™ a winning methodology as it enables you to win, solving problems and creating value for customers. It connects what you need to accomplish with how you will accomplish it along with the why for taking specific actions. In the discussion, we role-play using FAST Goals™ to solve problems I have had as a frequent traveler — something most of us are doing far less of now but will return to eventually. Her name is Jeannine Siviy. She has been a software and systems engineer, contributing to and leading product development for several organizations, including Kodak and the Software Engineering Institute. She is currently the Director of Healthcare Solutions at SDLC Partners. Summary of some concepts discussed for product managers [2:48] What is the Slinky Dog metaphor for product management? The Slinky Dog metaphor reminds people when they’re running ahead of everybody else. If you’re ahead, you need to pause and let your team, peers, clients, etc., catch up in an organized way. You don’t want them to catch up by slamming into you. If the Slinky Dog is stretched too far, it breaks. [5:11] What problem does the FAST Goals™ methodology solve? When you’re working on product management and innovation, there are a lot of perspectives and different voices in the room. FAST Goals™ unifies those voices to create a clear line of sight between top-level objectives and day-to-day work. It empowers people to make decisions in day-to-day work with confidence and know that their work is contributing to the big picture outcome. [8:25] What are the key components of FAST Goals™? It’s a ladder of abstraction method. FAST indicates the rapidity of the method and is also an acronym for Function Analysis Systems Technique, a manufacturing technique that I modified into FAST Goals™. It uses a diagram to answer three questions: “What goals are you pursuing? How do you intend to achieve those goals? Why do these goals matter? Every goal is paired with a success metric so that you’ll know when you’ve achieved it, and each goal has strategies and tactics that are also measured. [13:15] Let’s walk through an example of using FAST Goals™ to improve customer experience at an airport. Our top goal is to improve customer experience at the airport. We brainstorm pain points and unsolved problems, like not knowing how much time it will take to get to your gate, food needing improvement, and difficulty navigating through the airport. Then we synthesize, looking for common themes and determining the meaning of each idea. Next we organize and simplify and write the ideas on the diagram, usually in a simple noun-verb format. Then we validate by asking how and why we’ll accomplish these goals. This process works best with a cross-functional team. [20:13] Let’s take a closer look at a specific problem—not knowing how much time it will take to get to the gate. At the top of the diagram, our main goal is to improve customer experience. We’ll write “Predict time to gate” as our sub-goal. Under that, we’ll write how we could do that, such as with an app on the phone or smart glasses. Then we’ll identify why we would implement a solution to this problem. One why is to predict the time to the gate, but we might identify other whys like optimizing the time to the gate, giving directions, or determining if there’s time to get a snack.