TEI 331: Everyday innovator obsessions – with Josh Linkner

Principles product managers can use to guide creativity and innovation The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product managers becoming product masters, gaining practical knowledge, influence and confidence so you’ll create products customers love.  In this episode we discuss the obsessions of everyday innovators, as that is the language our guest uses to describe mindsets and actions that make us better innovators. You already know why this is important—because better innovators and product managers are more likely to create products customers love.  Our guest knows a lot about this as he is the founder and CEO of five tech companies and a frequent keynote speaker. Interestingly, he started his career as a jazz guitarist. His name is Josh Linkner.  Summary of some concepts discussed for product managers [1:59] What was it like to transition from a professional jazz guitarist to a founder of five tech companies? Surprisingly, there are many similarities between jazz and business. Both are about improvising and course-correcting when you inevitably screw up; they’re both messy, fluid, and creative. Jazz requires skills like passing the baton of leadership, taking responsible risks, and tinkering. Both jazz and innovation are about collaboration and co-creation. [5:48] From your book, what are the “obsessions of everyday innovators”? In my research for the book, interviewing amazing creators of all types, I found several common mindsets or obsessions of innovators. We can all apply these principles toward the outcomes that matter most to us, whether in business, our families, or our communities. Let’s dive into some of the obsessions of everyday innovators. [7:06] Fall in love with the problem. Fall in love with the problem more than a specific solution. Be willing to adapt, and study the problem from all different angles so you can solve it in the best possible way. [8:38] Don’t forget the dinner mint. Find a way to add delight with no more than 5% extra creative juice. Think about when you go to a nice restaurant and they give you a special treat compliments of the chef. That small surprise totally transforms your experience. When you’re creating a product, add a little extra something to take it to a whole different level. For example, a restaurant in New York City called Eleven Madison Park has a team of employees called Dream Weavers whose job is to add extra delight. A family with young children was visiting, and a server overheard that it was their first time to see snow. The Dream Weavers arranged for the family to be escorted out to a limousine, presented with brand new sleds, and whisked off to Central Park for an evening of sledding. It might sound crazy, but that family will never forget that night. Eleven Madison Park follows the 95/5 Doctrine; they spend 95% of their resources, time, money, and energy being super efficient and disciplined so they can spend 5% of their time “foolishly,” but it’s not really foolish at all because providing those extra special “dinner mints” is part of their strategy and a key driver of their incredible success in a crowded space. [13:27] Start before you’re ready. Too often, opportunities are out there, but we wait too long. When we wait for certainty, we can lose the opportunity altogether. Don’t wait for a bulletproof game plane. Just get going. It will be messy, and your first iterations will be sloppy and ineffective, but you’re going to learn quickly and course-correct. Suppose you and I both have an idea, and you test it for six months in the lab until it’s perfect, while I get going today. My first version is going to stink, but I have six months to catch up, pivot, adapt, learn, and grow.