Create An Effective Marketing Funnel and Content Strategy for Product-based Businesses with Ruthie Sterrett

In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game. Key topics and takeaways:Mapping out campaign themes for product-based businessesLong form content for attracting new customers and nurturing existing onesCommitting to a consistency that can be maintainedRepurposing long form content into other formatsConnect with Ruthie Sterrett:WebsitePodcastInstagram10 Ways to Get More Eyes on Your BusinessSupport the showConnect with Erin:Product Powerhouse CommunityInstagramDIY Shopify CourseProduct Powerhouse Website