Dear Melissa: Answering Questions About Platform Changes, Personalized Prototypes, and Prioritizing

In this Dear Melissa segment, Melissa addresses a recent Twitter topic worth further discussing: how important it is for PMs to carve out the time for creative thinking and processing outside of scheduled meetings and tasks. Then she dives into subscribers’ questions about measuring the value of a platform change, how to create prototypes when the product requires personalization and balancing outcome-focused and functional-focused work. Q: How do you measurably prove the value of a platform change?  Q: How do you rapidly prototype features that rely on personalization as a value driver without creating the actual product? Do we just build personalized prototypes per test user? Q: How do we balance outcome-focused work with functional work? Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com