34: Benjamin Lamson - Selling things through a product lens and Jobs-to-be-done.

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.Benjamin Lamson had a great exit and no more sleep due to having a baby at home. His insecurities with rising success, how he manages to deal with it day by day, and how Jobs-to-be-done can be brought into an early-stage company.A great conversation with a sales leader turned product-led growth lover!Timestamps:05:00 Are you only a r...