48: Eytan Bensoussan - How to get critical things done

Why is ruthless focus the most important skill in B2B, and why is it so hard to get right? As the CEO of a banking service that focuses on the impact of cashflow mismanagement on small businesses, he knows what it means when people only focus on what’s fun to them in a business and the price they pay for that.We talked about the decision to seek VC funding and how he built resilience and dealt with negative emotions in tough times. What it means to him to deliver more value than just bei...