54: Anthony Pierri - Positioning your B2B Startup through your Homepage

Anthony Pierry, partner at FletchPMM, focuses on messaging for early-stage B2B SaaS startups, and he brought a lot of actionable knowledge on how to do it right to the ProducTea.SummaryI talk with Anthony about how to focus and narrow down your target audience and how to communicate it through your value proposition. How do we cross the chasm between the early-stage value proposition and the bigger market we want to reach?How do we use qualitative feedback in these high-risk and low-data deci...