59: Dani Grant - In-person Community building in a PLG product at Jam.Dev

SummaryJam.dev created a tool called Jam that helps product managers and engineers communicate and debug bugs more effectively. The company has grown to over 100,000 users and has fixed more than 2 million bugs.They have adopted a unique approach to marketing, prioritizing community building and sharing their journey as builders. The company uses an R&D framework to evaluate and measure the success of their marketing initiatives.I’m talking with Dany Grant about why it’s not just optional...