60: Andrew Ettinger - Community-led growth in enterprise sales

SummaryI talked with the amazing Andrew Ettinger from Appen about community-led growth in enterprise sales, the importance of cross-functional understanding, and the transformation of content and community in the sales process. We are also diving into the impact of AI on the industry and the need for cross-functional understanding and collaboration.TakeawaysCross-functional understanding and collaboration between CROs, CPOs, and other leaders is crucial for successful sales strategies.Th...