87: Francesca Cortesi - From Market fit to IPO

Why is it so difficult for most companies to shift gears after reaching product market fit? Why can’t we just keep doing what made us successful?Francesca Cortesi shares with me insights on the difficult journey from finding product market fit to getting to an IPO. We particularly explore the details of Hemnet, a Swedish B2B2C SaaS marketplace and how they dealt with this challenge.takeawaysDefending existing revenue becomes a priority as companies scale.Diluting your value proposition can oc...