92: Kris Rudeegraap - New Marketing Channels for 2025 and Product-Led Sales

Kris Rudeegraap, Co-CEO of Sendoso, talks about Sendoso’s journey from plg to sales-led back to plg and what all of this has to do with personal branding in B2B marketing. Why is Sendoso betting on physical advertising channels like gifts and direct mail as a provider, and what does he see the future of getting attention from the market looking like with AI changing everything? Takeaways Companies are exploring underutilized marketing channels for 2025.Direct mail and gifting are emergi...