B2B Sales & Professionalism: Productivity Mastery #121 with Hanan Cohen

In episode #121 of Productivity Mastery, we welcomed Hanan Cohen - the Head of International Sales at NielsenIQ Activate. He shared with us his philosophy about professionalism and how he mastered B2B sales. Hanan shared a lot with us, including: 💡 A recipe for professionalism, 💡 Being professional in everything you do, 💡 How to change your perspective on sales, 💡 3 rules without which you’ll never make a sale, and much more! Hanan is a seasoned business executive, building trust and generating value with people and companies to eventually resolve real-life business and operational problems (compelling events) with effective enterprise technology solutions. Hanan and his team achieve results through critical thinking, avoiding the “follow the stream” approach and instead examining, embracing and resolving challenges through different perspectives, understanding the context, creativity, innovation and putting the prospect, customer and our company in the first place. Constant “hunger”, high energy, drive for excellence, planning and preparation before execution and focusing on doing the right things (effectiveness) and then doing these things right (efficiency), are KEY elements. Hanan is a true believer in the “Trust and Value” foundation and maintains a healthy balance between strategy and day-to-day need for financial, delivery and customer satisfaction results. Hanan’s first professional decade was all about software engineering, R&D and delivery and the over the last 2 decades, Hanan has been leading regional and global enterprise SaaS/PaaS/IaaS, complex sales(buying)-cycle, sales and account management, through well-orchestrated processes and a focused “understanding of the required achievement” and “the WHY?” approach. Enjoy listening and stay#productive! 🤗 #leadership #podcast #business