[PS #0013] Going from copywriter to a successful productized service with Jesse Forrest

Hey Productizers, Today, I’m thrilled to have Jesse Forrest of Copywriting Crew as a guest. He has been a copywriter for over 16 years and has worked with some extremely high-profile clients around the world. Jesse breaks down what it takes to run a productized service as a professional copywriter and provides some really unique insights on networking. Let’s get to it! Golden Timestamps:1:20 - Business owners know that they should publish content, but finding time is the challenge3:23 - From a career in door-to-door sales to copywriting4:47 - Copywriting is salesmanship in print5:00 - Jesse’s early days as a copywriter to building a productized service12:00 - How Copywriting Crew is set up - turning words into a product16:21 - Combining copywriting and content writing into one business18:22 - Building a lean, streamlined, and efficient team20:37 - Picking a price point for productized content services26:00 - What does ‘simple’ look like for you?27:09 - Unlocking early revenue for Copywriting Crew through networking28:00 - Conferences as an opportunity to network with future customers33:19 - Pro-tip for introverts at a conference: 20 seconds of courage36:00 - The biggest hurdle for Copywriting Crew40:00 - Jesse’s superpower in running a productized serviceKey Takeaways:What does ‘simple’ look like? I love this question because it helps you hit the reset button and figure out the quickest, most efficient solution to your problem or challenge. Understanding the simplest way out of a situation was the key to boosting CopypwritingCrew’s business.Networking is essential in a Productized Service business -- what it looks like today may be different, but don’t be afraid to put yourself out there, talk to people, attend conferences, and muster up those ‘20 seconds of courage that could transform your business.Conferences or virtual events, communities, and business groups give you a chance to interact with potential clients or customers. Whether you consider yourself an extrovert or not, find opportunities to meet people in your industry. It goes a long way in your learning, growth, and success.Business Model Breakdown:Customer: Businesses, agencies, and entrepreneursMechanism: A team of expert native English speakersResult: Affordable and fast-turnaround writing services for businesses, agencies and entrepreneursPain: Most business owners lack the time, skill, or confidence to handle regular content postingSolution: Writing services as packaged products in a done-for-you modelOffer: Copywriting and content writing packages ranging from $49 to $195 per product Courage is the fuel of your businessBig Idea: Changing professions takes courage, choosing to start a business takes courage, every big decision you make will require you to challenge the norm, and be courageous.  Thinking Time + Action:When was the last time you did something that you were afraid of? Did you ramp up your courage to make a business-altering decision? List some potential goals that you find so audacious that they’re terrifying. What does s