Ep.06 / Adelle Archer, Co-Founder, Eterneva

p>Transforming the way we approach death:Adelle is the CEO & Co-Founder of Eterneva, a celebration of life brand that reimagines the experience around loss by making diamonds from ashes or hair. Eterneva was named Consumer Startup of the Year by the Stevie Awards and was featured on Shark Tank, receiving investment from Mark Cuban. Adelle has been featured on both Inc and Forbes coveted ’30 Under 30′ lists. Prior to founding Eterneva, Adelle received her MBA in Entrepreneurship at the Acton School of Business, considered the ‘navy seal’ program for entrepreneurs. She spent four years as a Product Marketing leader in Tech, launching major products to market with partners like Amazon, Ebay, Square, Facebook, Pinterest, and Twitter.This conversation included:The personal origin story behind EternevaChanging the perception of death from grieving to celebrationCreating a modern end of life brandLearning from consumers and evolving the product experienceAdvice and insights for entrepreneursAdelle is professionally jealous of Brian Chesky, co-founder of Airbnb, for being a visionary whose customer focus and long term view of building a brand and exemplary experience continues to inspire her.Check out https://www.eterneva.com/   Listen to full episode :