Spring Cleaning 101: Free Press + Happy Clients and Happy Employees

You don’t have to have a big marketing budget (or any marketing budget) to advertise your local cleaning business! And, even if you do have money to throw at paid advertising, you’ll often find that it’s the FREE types of PR that get you the best results.In this episode of the Profit Cleaners we’re talking about our strategies around Spring Cleaning – how to get free press, advertise to customers, and make sure that you’re not offering services that you and your employees will hate. Tune in now and learn how to take your business’s spring cleaning offers to the next level!Highlights:[02:30] “Sharpening Your Axe” in business[04:00] The importance of proper planning[05:02] How a local magazine approached our business in New Mexico[07:17] Why should you showcase your business in different places?[08:12] Tip #1: Becoming the Authority[10:50] Tip #2: Be (a Little Bit) Outgoing[13:31] Tip #3: Knowing Where Your Customers Hangout[14:21] Tip #4: Create Stories for Publications[15:50] An overview of the article that was published (and ideas for you!)[29:57] Bonus Spring Cleaning tips from the Profit Cleaners*Question Template Reference:[16:49] What do clients look for in a spring cleaning service?[18:40] How detailed can a spring cleaning service get?[20:13] What's the average clients’ response after a spring cleaning?Link:https://profitcleaners.com/Books:The Art of War by Sun Tzu