Ep. 143- Your Price Controls Your Profit

Join Danielle in this episode as she unlocks the secrets of pricing for business success!    From pricing's impact to the pitfalls of arbitrary pricing, this episode is your golden ticket to wealth-building, with the five principles for pricing triumph.   Ensure you seize the opportunity to connect with Profit First Nation for continuous support, as your business success is the ultimate gem on this journey! TIMESTAMPS: [05:26] Discussion on the impact of pricing on business success and profitability. [12:10] The role of pricing in customer acquisition, experience, and retention. [15:00] Importance of building wealth through profitability and business resilience. [20:02] Warning against arbitrary pricing, starting at the bottom, and real-life examples of failures. [25:20] Five principles for effective pricing, ROI justification, and recap of optimization steps. [28:16] Closing thoughts on getting pricing right for long-term business success. [29:00] Invitation to connect with Profit First Nation for support and questions.   KEY TAKEAWAYS: Pricing controls everything in the marketplace, affecting profit, power, customer acquisition, customer experience, customer retention, and overall business wealth. Businesses should avoid the pitfalls of low pricing strategies, which can lead to extinction in the market. Pricing strategy should align with business goals and customer value rather than aiming to be the lowest price leader. The five principles for effective pricing include understanding true costs, eliminating unprofitable offerings, pricing at a premium, packaging minimally viable products, and demonstrating ROI. Demonstrating ROI is a crucial step to justifying premium pricing, showcasing the value customers receive in exchange for their investment. Real-life examples illustrate the impact of pricing on business success and failure. Connecting with Profit First Nation provides a resource for entrepreneurs to optimize their pricing strategies and achieve permanent profitability.   ABOUT THE HOSTS: Danielle Mulvey is a former flight attendant-turned-entrepreneur and owns multiple businesses doing $50 million in annual revenue. She is one of the exclusive, select group of Mastery-Certified Profit First Professionals worldwide and the go-to “HOW TO IMPLEMENT” workshop facilitator for Profit First and WSJ Journal best-selling author Mike Michalowicz following his keynote speeches. Danielle is currently running multiple businesses, from start-ups to mature businesses with 10-year plus track records and revenues ranging from $1M to $40 million in annual revenues and is a certified numbers geek about Profit First, leveraging the DIY cash management system for small business to achieve maximum profitability. She can personally guide business owners to achieve maximum profitability based on her 25 years of experience as an entrepreneur who has been there and done that.   Additionally, Danielle authored the book The Rapid Read™ Guide to The 5-Star Employee Rating System™ and is currently collaborating with Wall Street Journal best-selling author Mike Michalowicz on his new book, to be released in Q1 2024, titled ALL IN: How Great Leaders Build Unstoppable Teams. Mike Michalowicz is an entrepreneur and New York Times and Wall Street Journal best-selling author of Profit First, The Pumpkin Plan, SURGE, Toilet Paper Entrepreneur, Clockwork, Fix This Next and Get Different. BusinessWeek called Toilet Paper Entrepreneur, a business cult classic. His books have been translated into ten languages, and Mike has had the privilege to speak on stages worldwide because of his passion for connecting with entrepreneurs.   As the founder of Profit First Professionals, he empowers accountants, bookkeepers, and business coaches with the tools and techniques to maximize client profitability, allowing them to uplevel from being one of the 83% of small businesses operating check-to-check and struggling to be profitable to becoming one of the 17% of thriving and highly valuable businesses with cash in the bank to correlate to profitability. Mike also co-founded the business growth consultancy Provendus Group and has successfully founded, built, and sold two technology service-based companies. He is passionate about sharing his experiences and advice with entrepreneurs and sits on formal and informal advisory boards while maintaining relationships with angel and early-stage investors. RESOURCES: Danielle Mulvey - Website  Danielle Mulvey - Linkedin  The All In Company - Website  Profit First Nation - Website    Mike Michalowicz - Website  Mike Michalowicz - Linkedin  Mike Michalowicz - Twitter  Profit First Professionals - Website  Mike Michalowicz - Books