Creativity Can Help Save The Walruses | Alan Jope

Unilever’s CEO Alan Jope took the stage at Cannes Lions in 2019 to make the pledge that if any brand under Unilever’s umbrella failed to serve a broader purpose, it would no longer be a part of the company. He also claimed that the industry is being polluted by brands that fail to deliver on their promise and values. Something that, as we start to think about the world beyond this crisis, will be front of mind as we redefine the role of brand on the road to recovery and renewal.