Festival Talk | Love Hurts: The GSK Journey | Emma Walmsley

Note: This talk took place in 2015. In 2020 we have seen medical science be thrust into the spotlight more than ever before as COVID-19 accelerates the development of potential vaccines onto seemingly impossible timelines. This week we're rolling back to a talk from 2015. The then CEO of GSK Consumer Healthcare Emma Walmsley took to the stage at Cannes Lions Health to explain how brand-love is essential for the growth and sustained success of a business.