Festival Talk | Marketing Departments. Who Needs Them? | Oatly

When Swedish vegan food brand Oatly came to Cannes Lions espousing the effectiveness of erasing their marketing department, it could have turned a lot of people off. But what Creative Directors John Schoolcraft and Martin Rinqvist laid out was, that by putting creatives at the centre of a brand, obstacles which can often block the most creative work from happening, begin to fade away.