Benefits Realization Is For Finance Only, Let's Talk Value

When you write a Business Case you are asked to show the 'Benefits' to be realized from undertaking the project. Why? Because that's what works for finance. What if we changed that and looked at the value to the business? Value as in, how will it change the people experience. How will the staff be positively impacted by the change?  How will the customer? It's a totally different way of looking at a project, from the businesses point of view. Something that doesn't happen currently.