The Project Management Skills That Keep Creatives On Track

Today’s creative agencies need to move rapidly, whether they’re executing campaigns, capitalizing on pop culture moments or averting a crisis. Project management helps channel that urgency into strong execution and buzz-worthy results. In a joint discussion, two project leaders at creative agencies discuss which project management skills help teams turn their ideas into reality and reveal how they overcame challenges in high-stakes projects, including a major localization and transcreation in...