Do You Have a LEAK in Your Predictable Profit Strategy?

Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months. There were directions to map out your business goals, your offers, and your marketing strategy. I started looking around the room to see where people needed help and I realized everybody in the room had a leaky business. Their marketing plan was not working together. Everyone’s marketing plan was a smattering of tactics… but there was no clear strategy to ensure that all that marketing effort was leading potential clients to their paid offers. The minute I shared with them a different way to approach their marketing strategy, all the light bulbs went off as people could see why all the work they had put into marketing their business wasn’t generating real results. Most people when they sit down and write out a marketing plan, they make a list of marketing to-dos. They need to have a newsletter and they need to blog… they need to do a podcast and they need to be posting on social media. But a marketing to-do list isn’t a strategy unless it all works together to turn your community into paid clients. Ready to fix the LEAK in your predictable profit strategy? https://rachealcook.com/predictable-profit-strategy/

Om Podcasten

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!