Going From Reactive to Proactive In Your Business with Andrea Bentschneider

Are you running your business on a wing and a prayer? Meaning, you don’t have a plan for what to do next in your business?Andrea Bentschneider has been a leading expert genealogist in Germany for almost 20 years. She’s been featured on international TV shows and is a sought-after guest on German media.But when she first joined The CEO Collective, her business and marketing strategy was winging it. She didn’t have consistent demand for her services, so she would have to hire and let go staff as demand went up and down, respectively. And she ended up in the feast and famine cycle because of it.Things have turned around for Andrea now, but how? Today on the Promote Yourself to CEO podcast, we continue our entrepreneurial poverty and hustle culture series. In this episode, Andrea will share how being clear on how you’re going to market your business, and being consistent with it, is a complete game changer. You’ll shift from reacting all the time to knowing what the right next steps are so you can move your business forward.On this episode of Promote Yourself to CEO:1:19 - What are some signs that you’re winging it instead of being proactive in your business?6:05 - Andrea talks about how long she’s been in business and what it looked like prior to joining The CEO Collective.10:53 - Andrea explains what she found inside the membership that she couldn’t find elsewhere.15:03 - What’s the one gap that still exists in Andrea’s marketing? She also reveals the answer to a question I answered that finalized her decision to join.17:40 - Andrea has had some major media coverage as she’s gotten more proactive this year. She discusses some big visibility opportunities that started showing up for her.21:00 - What were some of the little things Andrea did to help her land marketing opportunities?27:35 - Here’s the one question Andrea asks herself whenever she’s hesitating about doing something. She also shares what she’d say to anyone considering joining.Mentioned in Going From Reactive to Proactive In Your Business with Andrea BentschneiderBeyond HistoryThe CEO RetreatThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts