276 | Attracting customers, collaborations & partnerships with Kathy Cano-Murillo, Crafty Chica

Are you casting a big enough vision for your brand and are you considering all of the different ways to attract new customers and diversify your revenue streams as an artist? Today's guest dreamed big from the start—she modeled her business off of creative women such as JLo and Oprah, and she wants us to consider doing the same.  On today's episode, Kathy Cano-Murillo of the Crafty Chica and I are talking about how consistently showing up authentically, sharing her ups and downs, and having an abundant mindset have led to the successful career that she has today.  We talked about how she has diversified revenue streams and how she attracts customers, collaborations and partnerships. We also discuss Kathy's success with elevating awareness of Latino culture, heritage and her success and expanding access to these products available year round, not just during Hispanic Heritage Month. Kathy is a firecracker and a great example of a seasoned business owner who shows up diligently and consistently does the work and is now reaping the rewards.  Today’s episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue. We'll be opening up the doors again at the end of the year and everyone on our waitlist will get early access to secure your seat. JOIN THE WAITLIST You can view full show notes and more at prooftoproduct.com/276