312 | Expanding into Licensing with Betsy Garcia, Bloomwolf Studio

Licensing is an excellent opportunity to extend the reach of your brand and expand your business offerings. But finding the right partnership can be tricky, and it’s not always easy knowing where to start.  Joining us today on the podcast to share her story and talk about her journey into licensing is return guest, Betsy Garcia. Betsy is the co-founder of Bloomwolf Studio, a paper goods company specializing in greeting cards, art prints, and other paper goods that she runs with her indispensable teammate and husband, Luis Sosa.  If you’d like to go back and hear our initial conversation with Betsy, check out Episode 173, where we talk about her startup story and her commitment to creating social change through her product line and intentional business practices.  In today’s conversation, Betsy shares the story of how she first got into licensing, how her partnership with Recycled Paper Greetings came together, and why her experience has been overwhelmingly positive.  You’ll also find out how the Proof to Product Advisory Board empowered her with the resources and advice she needed to navigate her first meetings with American Greetings and how their structured approach helped her as a newcomer to licensing. Join us for an informative case study on what it’s like to venture into licensing and what it can do for you and your business! This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.   If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails.  And, the best part… they are creating templates that they can rinse & repeat year after year.   DOWNLOAD NOW You can view full show notes and more at prooftoproduct.com/312 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp