Getting Direct to Vendor Marketing Right

David is with Karen Hopkinson who is successfully combining building her own portfolio with packaging deals.   As an expert in the direct to vendor strategy, she explains exactly how to approach the conversation with the vendor to ensure you can help them and it’s the right property for you along with the best ways to achieve successful marketing. Direct to vendor marketing is about being highly visible in your area consistently to build know, like and trust in your area and Karen shares exactly how to go about it successfully in this episode packed with informative content.   KEY TAKEAWAYS Ultimately when you are speaking to the vendor it’s just one person speaking to another person. They want to sell and you want to buy. The most important thing is to be yourself - someone they can relate to and is friendly. You need to build rapport with the vendor. It’s all about fact-finding – does the property fit your criteria, are you able to help them? Weaving your questions into the conversation is the best way to fact find. Try to understand why they are selling. Always be honest and tell them you are a property investor at the beginning. If you are direct marketing divide your area into quadrants and leaflet drop in each on consecutive weeks then 6-8 weeks later repeat the process. It’s building the know, like and trust in the area. After 3 months give it a rest then go back to it, leafleting is a very effective direct to vendor strategy.   BEST MOMENTS ‘I love direct to vendor marketing’ ‘You can get fantastic deals on direct to vendor’ ‘I do a lot of direct to vendor through direct leafleting’   VALUABLE RESOURCES  Property Sourcing Profits Podcast https://www.progressiveproperty.co.uk/ https://unlimited-success.co.uk/ https://www.facebook.com/groups/progressivepropertycommunity/    ABOUT THE HOST David is a property expert with over 25 years’ experience and his own portfolio of 26 units. His current rent roll is in excess of £10k per month. He is also a partner in a Deal Sourcing and Packaging business in the North West of England and has sourced over 250 properties for investors since 2004. In recent years he has, by necessity, had to develop an expertise in LHA strategies. This area is increasingly becoming a niche for him, and he enjoys empowering other landlords by sharing the knowledge he has gained. The ultimate purpose when sourcing properties in this sector for investors is to minimise risk while maximising profit. He has had to find answers to the challenges of Tenant Find, Management, ensuring rents are paid and the transition to Universal Credit. These are strategies he uses in his own business and also on behalf of investors. His investor clients regularly achieve annual gross yields of over 20% with high occupancy rates and voids resolved, sometimes within hours.   CONTACT METHOD https://www.linkedin.com/in/david-siegler-7b126316/ https://www.facebook.com/DavidSieglerInvestments/