Laura Muse; Social Media Mastery & How to Build an Investor Database

Laura Muse has built a fantastic business in property in a very short amount of time and is now a mentor in the Progressive deal packaging mastermind group sharing her expertise and experience with others. She shares great advice and tips on exactly how to get started and make it work in this episode packed with content and a must-listen for anyone who is starting out or thinking about deal packaging. If you want to build a successful property business you have to get out of your own way and get comfortable with being uncomfortable and Laura explains exactly how she has achieved this in her own property and deal packaging business and how you can too.   KEY TAKEAWAYS Social media is a fundamental part of building your property business whether it’s to find leads or find investors When you are consistent sharing what you are doing then you will get enquiries from potential investors and those who want to know more. In sales, they recommend you have at least 7 touchpoints with potential customers and the great thing about social media is you can achieve that in a day. I created videos throughout a week showing people why Sheffield was a great place to invest. You are showing people that you know about what you are doing and the deals that are available. Demonstrating that you know your area and market is more important to an investor than the number of deals you have done. When you share your portfolio, you are building your credibility with the potential investor. A portfolio can be physical or digital and should include information about you and your goldmine area, making it clear the benefits of investing and the types of deals available Put in a sample deals to prove you know your numbers and demonstrate the returns possible. Using lead magnets can help you to build your own database and you an then contact these people regularly to keep them updated on what you are doing and build trust. Being consistent, documenting your journey and people seeing projects from start to finish builds trust. When you begin and don’t have any completed projects elevate yourself in your area as the knowledgeable person.    BEST MOMENTS ‘Social media has consumed my life but it’s raised me a hell of a lot of money along the way’ ‘My biggest fear was that I didn’t have any experience but you need to remember there is always someone further back on the journey than you’ ‘We have built up the know, like and trust that means people leave their money with us for a minimum of 3 to 5 years’   VALUABLE RESOURCES  Property Sourcing Profits Podcast https://www.progressiveproperty.co.uk/ https://unlimited-success.co.uk/ https://www.facebook.com/groups/progressivepropertycommunity/    ABOUT THE HOST David is a property expert with over 25 years’ experience and his own portfolio of 26 units. His current rent roll is in excess of £10k per month. He is also a partner in a Deal Sourcing and Packaging business in the North West of England and has sourced over 250 properties for investors since 2004. In recent years he has, by necessity, had to develop an expertise in LHA strategies. This area is increasingly becoming a niche for him, and he enjoys empowering other landlords by sharing the knowledge he has gained. The ultimate purpose when sourcing properties in this sector for investors is to minimise risk while maximising profit. He has had to find answers to the challenges of Tenant Find, Management, ensuring rents are paid and the transition to Universal Credit. These are strategies he uses in his own business and also on behalf of investors. His investor clients regularly achieve annual gross yields of over 20% with high occupancy rates and voids resolved, sometimes within hours.   CONTACT METHOD https://www.linkedin.com/in/david-siegler-7b126316/ https://www.facebook.com/DavidSieglerInvestments/