127: Does Your Lead Magnet Pre-Sell Clients to Hire You?

This episode is the 4th in my series about Lead Magnets for Coaches.See the show notes at prosperouscoach.com/127. By the way these show notes have loads of links to other episodes on related topics I mention in this episode. If you’re serious about getting your lead magnet and other aspects of your coaching business right you’ll benefit from experiencing those earlier episodes too.I’ve already had a bunch of great reviews from this podcast series. Thank you for not only listening to my episodes but also for passing them forward through social media to other coaches and coaching groups. I’m so grateful!Amy said: “This is an amazing podcast. I have two lead magnets but they are not hitting the mark. I’m so confused about attracting the right people.” Amy, you are not alone in that. It’s a bit of a puzzle with several moving parts but you can make the connections. I will help you.Shift From Chasing Coaching Clients to Attraction Through CredibilityI don’t know exactly when it dawned on me that I was going about my coaching business the wrong way.But I do have a sense memory of the relief I felt when I made a dramatic shift in my marketing mindset and approach.It’s time for you to make this BIG shift …Go from:         chasing clients and convincing them to buy your coaching sessionsTo:                   building credibility and trust through messages that hit the markHitting the mark is easier than you think. But you do have to learn to think like your target audience instead of thinking like a coach.The sooner you make the shift, the sooner you’ll feel more authentic about what you’re doing and your results will reliably improve. How Can You Pre-Qualify and Pre-Sell Coaching Prospects on Your ProgramsYou know that I believe coaches should not sell coaching session packages but rather offer a strategic long term Signature Program that directly addresses the big problems of your audience while it helps them reach ultimate tangible outcomes –the BIG things they know they want.Have you ever heard of the concept of pre-qualifying and pre-selling?Pre-selling and pre qualifying happens in the subconscious, not the conscious mind. We can’t logic people into hiring us. It’s an emotional response to the trust your audience has assigned to you through your understanding of them and through your credibility.You must plan far ahead of the enrollment moment and strategically craft a journey for your coaching prospects. Episode 69 is about just that. Find it at prosperouscoach.com/69Pre-qualifying and pre-selling begins with your core messages to your audience 5 ways:1.      Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.