146: Should You Start a Podcast for Your Coaching Business?

This episode is inspired by YOU. You’ve helped me surpass 100,000 listens of Prosperous Coach Podcast. I’m so grateful to you for binge listening and sharing my podcast with other coaches.Now, maybe I can help you start your own podcast.I’ll tell you what podcasting has meant for me and I’ll share some details about what it takes, what it costs plus a few powerful questions to ask yourself about whether podcasting is right for you. Find the full transcript of this episode at prosperouscoach.com/146My podcast has revolutionized my business and also given me great joy.I posted a blog for over 8 years and it was hugely instrumental in attracting ideal clients to my services. But it was never as impactful as my podcast has been. I think it’s because listeners hear my voice weekly so there’s more of a sense of intimacy. People feel like they get to know me in ways that can’t come across only in words on a page. And because my episodes are short and I’m consistent about putting out a weekly episode I have a lot of binge listeners. Isn’t that fun!When I have a Discovery Call with a coach who wants to enroll in my 5 month VIP program, they often say: “You sound just like you do on your podcast!” That’s reassuring to them.Some of the joy factor is in putting my voice out there. I say what I think and feel.Your voice is more than just sounds and words —it's an integral part of who you are. When you speak up and speak out you’re stepping fully into your personal power. It’s almost impossible to be anything but authentic when you show up weekly with your voice on air.I didn’t expect the satisfaction of putting my voice out there. I can stumble over words, just be myself and my audience is forgiving. I can tell you personal things about myself and know that I’m relating not burdening. It’s connective not self-deprecating.And I get so much positive feedback. It’s nourishing to know that my philosophy, guidance and truth telling resonates with so many coaches. A few coaching training organizations suggest my podcast to their students. I know I’m helping people who will never hire me. And that’s gratifying. But I also know that people I’m meant to work with will hire me and we’re likely to start our journey with a deeper understanding between us.And when people reach out and fill out the application on my Work with Rhonda page of my website, they are 99% ready to enroll. Wow! No other form of messaging or marketing has brought me that kind of ease.And then there’s the accessibility piece. People in over 100 countries hear my podcast and that’s growing.So what is a podcast?You might have listened but not really known what a podcast is. It’s similar to a radio show but it's delivered online in episodes that can be experienced on demand rather than by tuning into a specific station at a specific time. Listeners can subscribe to a podcast through apps they download onto their phone like Apple Podcast, Stitcher, iHeartRadio and other directories who, at this point, all offer free listening accounts and downl Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.