Episode 07: Folger's, My Madeleine

Proust had his Madeleine, and I have my Folger's. It doesn't seem fair, but that's the 21st century for you. On this episode, I raise the question of what I call "the hard problem of taste," an idea I will certainly return to. What do we taste when we taste coffee? Here, I open that question in a discussion of memory and commodities.