Craig Taylor: Gratitude in Games

In today’s episode we chat with the amazing Craig Taylor. Craig is the founder and CEO of the award-winning Gratitude. Gratitude allows you to receive cash back from online gaming, with the added benefit of helping protect our planet by having a portion of the cash back donated to environmental, conservation and social organisations. Crucially Gratitude is aligned with the UN's Sustainable Development Goals, the blueprint to achieving a better and more sustainable future for all. With over a billion micro transactions happening each year within the gaming industry, Gratitude aims to change the way digital add-ons impact our future by cash-backing portions of the in-game purchase towards noble causes such as Born Free and Shark Trust. During this episode we discuss: ➡️ A background to Craig and Gratitude. ➡️ How Gratitude are helping the gaming industry offset carbon emissions whilst attain green credentials with immediate impacts. ➡️ The impact of government grants and sustainability within games e.g., SNJV, grants and the requirement for green credentials to allow for funding. ➡️ Gamescom, Develop and games culture.➡️ The Year Ahead with: E3, UKIE, EA, Ubisoft, and scaling. ➡️ The scope of sustainable Esports.➡️ The growth of Live Services and the progression of positive partnerships. ➡️ The evolution of the games industry and 'keeping 1.5 alive'.➡️ Green Games Jams, Playing for The Planet Alliance, and key thoughts for the future. This is an episode not to be missed so sit back, relax and we do hope you enjoy.  🔗 CONNECT WITH CRAIG: 💻 Website: https://www.gratitudeapp.co.uk👥 LinkedIn: https://www.linkedin.com/in/craig-taylor-079a1260/🔗 https://www.e3g.org/news/keeping-1-5-alive/ 🔗 https://playing4theplanet.org 🔗 https://globalgamejam.org🔗 https://www.telegraph.co.uk/global-health/climate-and-people/world-will-miss-nearly-un-development-goals-without-radical/ Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.