Sparking Major Franchise Growth: Mici Italian Part 2

Mici Italian CEO Elliot Schiffer and Chief Growth Officer Matt Stanton join QSR Editor Danny Klein to discuss the brand’s franchise journey, challenges and successes, on the heels of a pandemic. The upstart has plenty of history, but franchise growth is a new frontier; and Mici started off hot—striking a 30-unit deal right out of the gate.