Turning parking lots into a restaurant goldmine

Even before the pandemic, the very definition of a restaurant was starting to change thanks to ghost kitchens, virtual brands, and the broader digitization of the restaurant experience. But COVID-19 has supercharged that process; now more than ever, operators are discovering that all they need to open for business in any community in America is a commercial kitchen. Enter REEF. What originated as a parking lot management company is turning valuable real estate—parking lots in 20-plus cities ...