100 MILLION OFFERS
Quick Reads - A podcast by Pratham Malhotra
"100 Million Offers" by Alex Hormozi presents a framework for creating irresistible offers. It emphasizes understanding customer desires, creating value, and effectively communicating the offer's benefits. Hormozi outlines strategies to increase perceived value, reduce friction, and make offers compelling, ensuring they stand out in a competitive market to drive sales and business growth.
