MADE TO STICK

Made to Stick by Chip Heath and Dan Heath explores why some ideas are memorable while others fade. The authors present six principles of "sticky" ideas: simplicity, unexpectedness, concreteness, credibility, emotion, and storytelling. By applying these principles, anyone can craft compelling, impactful messages that resonate and inspire action. The book offers practical strategies and real-world examples to help ideas thrive and stay in people’s minds.