THE E-MYTH REVISITED
Quick Reads - A podcast by Pratham Malhotra
*The E-Myth Revisited* by Michael E. Gerber explains why most small businesses fail, highlighting the importance of working *on* your business, not just *in* it. It introduces the "Entrepreneur, Manager, and Technician" roles, stressing the need for systems, consistent processes, and a strong vision to build a scalable, successful business.
