THE LEAN STARTUP

The Lean Startup by Eric Ries is a book that introduces a methodology for developing businesses and products. It advocates for creating a minimum viable product (MVP) to test and validate ideas quickly, reducing the risk of failure. The approach emphasizes rapid experimentation, customer feedback, and iterative development, aiming to avoid waste of resources. Key principles include validated learning, pivoting when necessary, and focusing on metrics that matter. The goal is to build a sustainable business by constantly adapting to customer needs and market changes.