The Post-Truth Business by Sean Pillot de Chenecey | Summary | Free Audiobook

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Since the Nixon and Reagan administrations, the trust between people and institutions has been rapidly declining. Now living in a post-truth world, people are becoming increasingly skeptical of brands as they become aware of unethical business practices and of companies that simply want to make a quick buck. As consumers search for companies that align with their core values, how can brands show they can be trusted? By taking responsible approaches to customer privacy and data storage, advertising honestly, and seeming genuinely socially conscious, brands can turn that mistrust into authentic connections. Brands can ensure their success through authenticity, transparency, respect for privacy, and a demonstration of empathy. With these key elements, brands can begin rebuilding the trust of skeptical consumers.