1200% Increase In Leads By Switching to a Quiz With Lisa Simone Richards

Lisa Simone Richards is a publicist for coaches, she swapped out her previous lead magnet, a five-day challenge on podcasting, for a quiz titled "What's the best way to get the word out about your fitness brand?" and immediately saw a 1,200% increase in leads coming in the door. In just two months she got more new leads with the quiz than the previous two years combined using the challenge.

In this episode Lisa shares the way she came up with the idea for the quiz (and why she waited three years to get started on it), how she built the quiz into her marketing plan, and the way it helps to keep customers engaged as they consider working with her. It's a fascinating listen, and you'll learn a lot (I know I did).

Check out Lisa's quiz and learn more about her at lisasimonerichards.com/quiz

Full Transcript

Josh Haynam: Hi everyone. I'm here with Lisa Simone Richards. She's a publicist for online coaches and is using a quiz in a really cool way that I'm super excited to talk to her about. Thanks for coming on the show, Lisa.

Lisa Simone Richards: This is going to be so much fun. I'm really excited to chat with you and have your audience hear a little bit about the backend on my business today.

Josh Haynam: Yeah. Why don't you kick things off? What does it mean to be a publicist for online coaches?

Lisa Simone Richards: One thing that I find a lot is that people are struggling with how to get their business out there and a lot of people seem to think that Facebook ads is the only way to go. And the truth is it's actually not that hard to get featured in the magazines that you read, on television, on podcasts like this one, even speaking on stages. What I help my clients do is get in front of more of their ideal client without actually having to pay for it. I love the way that my clients get out there because it actually really positions them as credible experts. We all know how to scroll past an ad on Facebook but when you become the content that somebody is watching in a video or reading an article, that's when people really start to trust you. The best part is it doesn't cost you anything.

Josh Haynam: Yeah, I really like that. It's humanizing the brand, right? Because you can have these things that you offer or services you offer courses, coaching, whatever it is, but until people can actually connect with you, it's kind of just this nebulous thing that doesn't really make that much sense. I love that. And what does that look like in terms of how you interact with your clients? What kinds of services do you offer?

Lisa Simone Richards: It's funny cause we're going to be talking about in the quiz today and that's one of the things that I helped them use to figure out what's going to make the most sense for them. I'm not the kind of coach who has a blanket offering for people. I want to find out what are your gifts and what are your goals. For some people who specialize in exclusively having an online business, it's probably going to make more sense to get featured on a really good website or on the right podcast versus getting featured on your local morning TV show. For somebody who's running a bricks and mortar, they're going to have more success getting into a local newspaper or on a local morning show than they would getting in even Oprah magazine. It gives you great credibility, don't get me wrong, but the people who could walk into your doors are the ones consuming that local content. Based on what somebody is offering, that's how I help them assess this is the best way for you to get in front of the right people who actually have the ability to invest in your services.

Josh Haynam: Yeah, that's a really good point, that the Oprah magazine mentioned, cause we've had a similar experiences where we'll get featured in something like Entrepreneur Magazine and it's like that's very cool, but it doesn't actually help that much. Then yo...