Barkbox Marketing Director Stacie Grissom Shares How To Use Quizzes for Ecommerce Content Marketing

This week we get to talk with Stacie Grissom, Director of Content at BARK

Stacie is Director of Content at BARK and co-author of the New York Times bestseller, Dogs and Their People. She focuses on creating content formats that work at scale for audience generation in today’s fast-changing landscape.

Beginning her tenure at BARK as the third employee in 2012, Stacie built the content team from the ground up. She is responsible for developing BarkBox’s interactive, humor-driven content strategy and growing the company's social accounts from 2,500 followers to over 11 million dog-obsessed followers. Along with a team of writers, Stacie helped to create the Dog Mom Rap, the best performing piece of brand content two years in a row, according to Unmetric. She also led the team that created the video series “Dog’s Best Day” that amassed over 157 million views in its 6 episodes. Today, her expanded team regularly puts out some of the most engaging brand content on social media month after month-- including things like BarkBox's cheeky Big Honkin' Pig in a Blanket toys, or most recently some totally normal BarkBox "spinach burritos."

Stacie lives in NYC with her rescue mutt, Pimm, and spends her free time growing a balcony cocktail garden and documenting the recipes on @GardenCocktails.

Episode Transcript:

Josh Haynam: Hi everyone. We're here with Stacie Grissom. She is the director of content at Bark and they have under their umbrella corporation BarkBox, which some of you may know as an awesome purveyor of dog toys. She started at Bark as the third employee in 2012 and built the entire content team there. They've done all sorts of crazy stuff in terms of the effectiveness of their content and we're super honored that they've chosen to use Interact to build their quizzes with. So, thanks for coming on today, Stacie.

Stacie Grissom: Yeah, thanks for having me.

Josh Haynam: So, really what I was thinking about before I jumped on today was I just want to learn from you as I'm sure everybody else does. So let's start at the beginning. Where do quizzes fit in? How did that come up for you? What was the origin story?

Stacie Grissom: Yeah, I mean, so I've been at Bark almost eight years and in the last decade we've definitely seen content on the internet grow and change and evolve. At Bark we've done everything from when I started in 2012 we launched Bark Post, which was a website where we were just creating content around everything related to dogs and the lifestyle of having a four legged family member to today where social and all different form mediums and forms of content we are exploring, and quizzes have just been a fun and exciting moment or medium that we've used to celebrate having dogs in y...