Colon Cancer Survivor and Former Head Of EA Sports Discusses Clinical Research Avatars Ep.685

This was a mind blowing discussion with a colon cancer survivor who created a patient centric company because he found his study participant journey sub optimal and thought it would be nice to work on making clinical trials more engaging for patients. In this interview we discuss with Charles Rinker his background as head of EA Sports for NCAA and Madden titles, his military black ops gaming design, his own study experience, and what avatars can do for the future of clinical research activities. What Charles is attempting to do for patients and perhaps even sites is what my podcast sponsor Veeva Systems is already doing in order to make regulatory document management easy and efficient for sites to use (For free!) sites.veeva.com (we even discuss Veeva Systems on this pod!)