76. Untapped Opportunities With Image SEO ft Myriam Jessier

In episode 76, Myriam Jessier of PRAGM stops by to help you understand how images can be used to create a substantial boost to your organization’s SEO efforts.We discuss what tactics and strategies can be used to with visuals to improve your ranking in the SERPs. [0:00] Intro[2:07] SEO for Company Names[5:17] Image SEO[8:40] Backlinks in Image SEO[10:23] How Google Reads Images[12:00] Ranking With Images You Don’t Own[15:34] Recreating Images To Rank Better[18:09] The Influence of Human Faces On SEO[18:50] Rapid Fire Ranking 🔥Rank your Top 3 Octopi:Dumbo OctopusBlue-ringed OctopusOctopus vulgarisRank your Top 3 SEO tools:Google Search ConsoleGoogle AutocompleteConcatenate in ExcelRank your best SEO trick/tactic:This one is stolen from Crystal Carter at the Women In Tech SEO Fest.She talked to us about optimizing profile people pages for E-A-T conversions and rankings. And it’s a CRAZY strategy. It’s very very good.Rank what you love most about SEO as an industry:I never get bored. I have ADHD and I still never get bored.The second thing is I can actually switch on my brain to do either strategy or technical stuff.It always feels like a treasure hunt.And the third thing is, I love this job.It's just really nice to go "Hey, Rank your best learning SEO resource:Twitter. Twitter, no joke.Rank the top 1-3 SEO or Marketers that you most look up to:Stephanie WalterGianna Brachetti-TruskawaJamie AlbericoRank your best SEO marketing win:I managed to position a website that has a premium plugin that you have to pay for and their competitors are all free.And we managed to sell.Rank your number one cause/charity that you want to promote:Come Back Alive