84. The Underrated Value Of Structured Data For SEO ft Zach Chahalis

In episode 84, iPullRank's Director of SEO, Zach Chalahis stops by to share his thoughts on why we all need to be showing more love and attention to structured data.Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought.We also discuss the common misconceptions around structured data and why so many people get it wrong.(0:00) Intro(3:25) In-House vs Agency Work(5:24) Structured Data(8:45) The Future of Products in Google(9:48) Structured Data for Enterprise Brands(10:35) Why Do People Get Structured Data Wrong(14:39) How To Show The Value of Structured Data(17:15) How Should You Prioritize Implementing Structured Data?(19:48) Gaps In Schema.org(23:41) Common Misconceptions about Structured Data(25:04) Structured Data for News Publications(27:47) Use Your Resources(30:27) Rapid Fire Rankings 🔥Rank your top 3Rank your top 3 anything:The SopranosSuccessionTop Gear or The Grand TourRank your best SEO marketing win:Getting a site to implement product schema and being able to prove the value of it by just taking that and testing it.Rank your Top 3 SEO tools:AhrefsScreaming FrogBotifyRank your best SEO trick or tactic:Maximizing schema.Rank what you love most about SEO as an industry:It’s constantly changing. That’s the stuff that keeps me interested.Rank your top SEO learning resource:SEO TwitterTech SEO SlackATL SEOSEO by the SeaSearchengineland.comSEOroundtable.comRank the top 1-3 SEO or Marketers that you most look up to: Bill SlawskiJeff LouellaSarah LanderRank your number one cause/charity that you want to promote:Habitat for Humanity